Uncommon Club designs artist-led experiences for connection, growth and leadership in the workplace. It’s my own venture, which I co-founded in Berlin with two friends.

Talk Legal pairs Klara, an AI legal assistant, with the lawyers of an established German law firm. The product was ready. The story wasn’t. Together we made “clarity in minutes” something people understand, trust and act on.

Cress gives event caterers one source of truth for every event, from the first quote to the kitchen list and the invoice. I helped this Dutch software company speak the language of busy caterers, and get found by them.

My Urban Box installs smart parcel stations that bring order, convenience and efficiency to office receptions and company campuses. The product solves a very real workplace problem. Our job was to make that value impossible to miss: sharpening the positioning and building the AI + people engine that brings the story to market every day.

HICO Group is a Swiss consultancy for data, analytics and AI, founded in 2011, with 100+ employees from 12 nations. I helped HICO reposition around one idea, unified intelligence, and build a new story its team across DACH and South Africa could rally behind.