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Easybeam

Repositioning Easybeam

Repositioning a Berlin-based startup into the AI agent landscape

Positioning

Messaging

Branding

Meet Easybeam

Easybeam makes it simple for product owners to add AI-powered interactions to their apps. Their no-code builder helps teams create AI agents that feel like natural parts of the app experience—without the need for complex coding. Unlike generic AI tools, Easybeam builds AI that’s truly part of the product, not just an extra layer. Easybeam worked with us to sharpen their positioning and build a homepage that connects with the right audience. Here’s how we did it.

The dawn of AI agents

AI agents are reshaping how we use apps. They can answer questions, guide users, and automate tasks, making apps more intuitive and useful. As users expect smarter, more personalised experiences, companies need AI that fits seamlessly into their products. Easybeam makes that happen.

1

Stage 1

The dawn of AI agents

2

Stage 2

Positioning Workshop

We ran an in-depth workshop to shape Easybeam’s positioning and messaging:

Category Definition – Defined the best category for Easybeam to compete in: AI Agent Builder, no-code
Target Segment & Ideal Customer Profile (ICP) – Identified key industries, company size, and personas: B2C app companies, product owners
Decision-Making Unit (DMU) – Clarified the buyers, users, and internal influencers: Product owners as champions, engineering teams as users
Key Use Cases – Mapped out real-world applications of Easybeam’s product: Embed AI in mobile apps, automate user interactions
Competitive Landscape – Compared Easybeam’s positioning against direct and indirect alternatives: OpenAI API, chatbot builders, DIY solutions
Capabilities & Benefits – Defined core features and how they translate into user value: AI as a core feature, easy integration, no-code setup
Unique Value Proposition – Established what makes Easybeam stand out: Build AI-powered interactions without engineering bottlenecks

3

Stage 3

Messaging & Copy

We translated strategy into crisp, compelling copy:

Crafted a homepage headline that’s instantly clear.
Developed a structured value proposition that speaks directly to product owners.
Created scannable, engaging content to ensure key messages land quickly.

4

Stage 4

Website Evolution

We turned strategy into a high-converting homepage:

Built a wireframe that guides visitors smoothly through the content.
Strengthened CTAs and made navigation intuitive.
Ensured design and messaging worked together to drive action.

Easybeam

The Problem

Unclear Message – Visitors didn’t quickly understand what Easybeam does.

Unclear Message – Visitors didn’t quickly understand what Easybeam does.

Unclear Message – Visitors didn’t quickly understand what Easybeam does.

Unclear Message – Visitors didn’t quickly understand what Easybeam does.

Unclear Message – Visitors didn’t quickly understand what Easybeam does.

No Differentiation – The site didn’t highlight what made them unique.

No Differentiation – The site didn’t highlight what made them unique.

No Differentiation – The site didn’t highlight what made them unique.

No Differentiation – The site didn’t highlight what made them unique.

No Differentiation – The site didn’t highlight what made them unique.

Too Technical – The language was overloaded with jargon.

Too Technical – The language was overloaded with jargon.

Too Technical – The language was overloaded with jargon.

Too Technical – The language was overloaded with jargon.

Too Technical – The language was overloaded with jargon.

No Customer Connection – It didn’t speak to product owners’ pain points.

No Customer Connection – It didn’t speak to product owners’ pain points.

No Customer Connection – It didn’t speak to product owners’ pain points.

No Customer Connection – It didn’t speak to product owners’ pain points.

No Customer Connection – It didn’t speak to product owners’ pain points.

Weak CTAs – The calls to action weren’t clear or compelling.

Weak CTAs – The calls to action weren’t clear or compelling.

Weak CTAs – The calls to action weren’t clear or compelling.

Weak CTAs – The calls to action weren’t clear or compelling.

Weak CTAs – The calls to action weren’t clear or compelling.

Messy Layout – The content flow didn’t guide visitors effectively.

Messy Layout – The content flow didn’t guide visitors effectively.

Messy Layout – The content flow didn’t guide visitors effectively.

Messy Layout – The content flow didn’t guide visitors effectively.

Messy Layout – The content flow didn’t guide visitors effectively.

The Solution

Clear, Direct Messaging – Visitors instantly get what Easybeam is about.

Clear, Direct Messaging – Visitors instantly get what Easybeam is about.

Clear, Direct Messaging – Visitors instantly get what Easybeam is about.

Clear, Direct Messaging – Visitors instantly get what Easybeam is about.

Clear, Direct Messaging – Visitors instantly get what Easybeam is about.

Better Layout & Flow – The page is structured for easy reading and navigation.

Better Layout & Flow – The page is structured for easy reading and navigation.

Better Layout & Flow – The page is structured for easy reading and navigation.

Better Layout & Flow – The page is structured for easy reading and navigation.

Better Layout & Flow – The page is structured for easy reading and navigation.

Stronger CTAs – Clear, action-driven calls to action that convert.

Stronger CTAs – Clear, action-driven calls to action that convert.

Stronger CTAs – Clear, action-driven calls to action that convert.

Stronger CTAs – Clear, action-driven calls to action that convert.

Stronger CTAs – Clear, action-driven calls to action that convert.

A Homepage That Works – A logical, engaging experience from top to bottom.

A Homepage That Works – A logical, engaging experience from top to bottom.

A Homepage That Works – A logical, engaging experience from top to bottom.

A Homepage That Works – A logical, engaging experience from top to bottom.

A Homepage That Works – A logical, engaging experience from top to bottom.

Strong Hero Section – A punchy headline makes a great first impression.

Strong Hero Section – A punchy headline makes a great first impression.

Strong Hero Section – A punchy headline makes a great first impression.

Strong Hero Section – A punchy headline makes a great first impression.

Strong Hero Section – A punchy headline makes a great first impression.

Customer-Focused Content – The messaging speaks directly to product owners.

Customer-Focused Content – The messaging speaks directly to product owners.

Customer-Focused Content – The messaging speaks directly to product owners.

Customer-Focused Content – The messaging speaks directly to product owners.

Customer-Focused Content – The messaging speaks directly to product owners.

“Our new homepage finally tells our story in a way that clicks with people. It’s clear, engaging, and actually gets results. Joost’s approach to messaging made a huge difference for us.”

Benjamin Scheckenbach

Co-Founder

“Our new homepage finally tells our story in a way that clicks with people. It’s clear, engaging, and actually gets results. Joost’s approach to messaging made a huge difference for us.”

Benjamin Scheckenbach

Co-Founder

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